Last week, we talked about new tips for marketing strategies for your self storage business by purchasing TV time slots. Today, we’ll take the idea of marketing through television and expand on it even further. For those who have already made an investment in TV time slots, you’ll understand the ease of getting your name out there through the power of commercials. However, for those who are wanting to expand on their commercial, there are many options to utilize TV ratings even further.
Start by checking in with your local TV station(s). Oftentimes, smaller stations will have a channel that is very similar to a radio show. Radio ads are played along with a picture of the business and contact info. This is not only a way to reach a larger number of people, but to capitalize on another channel through advertising, while essentially offering them two separate ads as only one is through video.
Next, check the station’s website. Do they sell ads? Purchasing an online ad next to the classifieds will ensure that interested consumers will see your self storage ad. The ad can also be seen by those who may be more technology savvy and may record their shows or watch them online.
Finally, ask any TV or radio stations if they are looking for any sponsors. When they cover a live event, these stations may have banners or give away items for listeners and viewers. By buying one of these spaces for your company, you will get your name out there by spending minimal amounts. And if you participate in the giveaways (self storage businessescould offer free keychains or calendars), consumers will be reminded of your business while also passing along your info to others.
The next time you’re working on your self storage business’s marketing strategies, keep these simple yet effective ideas in mind.