When was the last time you used an internet search? Yesterday? Three hours ago? Ten minutes ago? If you’re anything like me, the internet is a part of your everyday life. And because of the speed in which users can find information, more and more people are relying on the internet – the self storage industry is no different. While yellow pages were once a customer’s best bet, now all it takes is a simple Google search to bring up virtually any type of information, presenting thousands of links that are just an internet jump and a mouse click away. It is because of this ease that, in the self storage business, it’s more important than ever to stay on top of the advertising game.
One of the easiest ways to do this is also a great way to draw in traffic: internet directories. There are tons of online directories available to us, and listing your facility is one of the best ways to ensure that new customers are aware you exist. (Trust me, a few extra dollars spent is more than worth the added exposure.)
So, why internet directories?
Think about it, where do you go when you need information? Do you scour the phonebook? Listen to radio ads? Or do you punch your question into your favorite web browser? While all of these methods may be effective, the latter is much more time efficient. And, more than likely, your customers will be out to save some time as well.
Aggregation sites such as online directories take large amounts of information and condense them into one easy to use page. By simplifying the process for consumers, they are able to find more information through less research or comparison work. Rather than finding individual prices and matching them up one-by-one, there are now entire websites dedicated to finding storage renters the best deal. Through the use of these aggregation sites, customers can find their new storage facility, sign up, and pay their first month’s rent without leaving their computer. Online directories are all about making consumers’ lives easier, and the people are responding strong.
All for a simple month fee, your business can be listed in an online directory along with some of your biggest competitors. The only thing left to do will be to welcome your new customers.
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