-Chapter 1 : Industry Overview
- Definition of Self Storage
- The History of Self Storage
- Self Storage Tenants
- The Current State of the Market
+Chapter 2 : Investment Opportunities In Self Storage
- 20 Reasons for Self Storage Now!
- Debunking the Myths
+CHAPTER 3: THE FUTURE OF SELF STORAGE
- Reasons for Increased Demand
- Advancements in Technology
- More Products & Services
- Focus on Customer Service
- Industry Consolidation
- Increased Competition
- Increased Values
+CHAPTER 4: TO BUY OR TO BUILD
- The advantages of Buying
- The advantages of Building
+ CHAPTER 5: WHERE TO FIND THE DEALS
- The 7 Best Ways to find Self Storage Deals
- Engaging Brokers
- Tapping Self Storage Websites
- Mail Campaigns
- Cold Calling Campaigns
- Canvassing
- Local Newspapers & Publications
- The Living Billboard
+ CHAPTER 6: EVALUATING THE OPPORTUNITIES
- Determining Value
- The Prospecting Fact Sheet: The 27 Questions you must ask every seller Before moving Forward!
- Mapping the Property
- The 5 Minute Valuation Calculator
- Definition of and how to Calculate the Capitalization Rate
+ CHAPTER 7: MASTERING MARKET ANALYSIS
- Location, Location, Location
- Measuring Employment Growth
- Traffic Counts and the importance of Determining Population Growth
- Calculating Median Income
- Sizing up the Competition
- Analyzing Local Demographics
- Determining Market Demand
- Gathering Market Data
- Utilizing The Various Industry Reports
+ CHAPTER 8: MAKING THE OFFER
- Negotiating With Sellers & Brokers
- Pros & Cons of using Brokers
- Justifying your Price
- The 8 Motivations of Sellers
- Presenting the Offer
- The Letter of Intent (LOI)
- The Purchase Agreement: 9 Tips You Need To Know Before Signing!
+ CHAPTER 9: DUE DILIGENCE
- The Due Diligence Checklist: A must have list of items needed Before Closing!
- Verifying the Income
- Uncovering Hidden Expenses
- Major vs. Minor Misrepresentations
+ CHAPTER 10: VALUATION
- Appraised Value
- Comparable Sales
- Replacement Cost
- The Income Approach
- Reconciliation of Value
- Intrinsic Value
- The Self Storage Valuator® Software Tool – The fool proof way to determine Cash Flow and Estimate Value!
+ CHAPTER 11: FINANCING YOUR FACILITY
- Leverage: The Double Edged Sword
- Seller Financing
- Private Lenders
- Mortgage Brokers vs. Mortgage Bankers
- Hard Money Lenders
- Commercial Banks
- Community Banks
- Credit Companies
- Insurance Companies
- Conduit Financing
- Savings & Loans
- Government Loans
- 9 Different Loan Types for Self Storage
- Choosing the Right Lender and Loan
- Building Banking Relationships
- 16 ways to Find Cash for the Down Payment
- Avoiding Over-leverage
+ CHAPTER 12: CREATING YOUR BUSINESS PLAN
- Reasons for a Plan
- The 7 Essential Elements of a Business Plan
- The Business Plan Format
- Packaging your Plan
+ CHAPTER 13: TAX PLANNING
- Capital Gains
- Ways to treat Rental Income
- Minimizing Capital Gains
- Self Storage Deductions
- Self Storage Depreciation
- Bookkeeping
- 1031 Tax Deferred Exchanges
- Personal Property
+ CHAPTER 14: ENTITY SELECTION
- Sole Proprietorship
- Various Partnerships
- Various Corporations
- Real Estate Investment Trusts (REITs)
- Limited Liability Companies (LLCs)
- Various Trusts
- How to Choose the Entity that matches your facility & Situation
+ CHAPTER 15: ASSET PROTECTION
- Plan Now! Don’t Procrastinate!
- Honesty is the Best Policy
- Intentional vs. Unintentional Fraud
- Educating your Employees
- Insurance – Your 1st line of Defense
- Document, Document, Document
- Land Trusts
- Separate your Assets
- Utilize Great Advisors
+ CHAPTER 16: TAKE ACTION SCOTT'S FIVE PRINCIPLES OF SUCCESS
- Overcoming Fear
- Setting Goals
- Prioritizing Your Activities
- Perseverence
- Developing your Purpose