As a business owner, you know that your self-storage marketing plan will define your success or failure. If you go about it the right way, marketing doesn’t have to drain your bank accounts to bring scores of customers to your door.
Here are a few tips you should consider when developing a marketing plan that will help you get the best bang for your buck and make you a happy and successful self-storage owner for life.
Get More Referrals
A recent study said that 85% of small businesses rely on word-of-mouth referrals for their local customer acquisition. If you want to grow your self-storage business, you will need a plan for getting those referrals, too.
You can consider giving special offers to your existing clients for referrals. Offering 25% of the 3 months of rental fees could entice your clients to act as a sales force for you.
A more proactive approach might be to get involved in business networking. Your local chamber of commerce likely runs regular networking events. There are paid networking groups you can get involved in, as well.
Networking not only gets you involved in your community but can bring a lot of referral business your way.
Whether you’re making special offers to your existing clients or finding referral groups like BNI, find a way to increase your referral traffic and not only will you increase your client base, but you’ll do it at a lower cost of acquisition than ever.
Find a Niche
It is true that almost everybody has storage needs at some point in their lives, but if you are marketing to everybody, you are doing it wrong.
Do some research to see what type of customers your competition is catering to and marketing to. Keep going to find out unique needs aren’t being met in your area.
Maybe your area has a large underground music scene. You can offer practice spaces to small bands. If you have a lot of independently owned trade companies in the area, focus on reaching those owners with gear storage and base-of-operations messages.
If you can tailor your message or your offerings to that niche of customers that are being ignored in your area, you can separate yourself from the competition.
PPC to Set Yourself Apart
Now that you’ve done the work to research the wide range of niches relevant in your market, put that knowledge to good use.
When marketing your self-storage business, consider how you can make the most of your pay-per-click (PPC) advertising on Google, Facebook, or another platform. Choosing keywords that seem less obvious can pay off.
While you’re competitors outbid each other for words like “self-storage” you can both save money on your campaigns and reach your niche audience much more efficiently by selecting words like “band practice space” instead.
Consider other less-used keywords related to your general offerings, as well. Terms like “moving boxes” are easier and cheaper to rank on. Use the Google Keyword Planner tool to brainstorm more ideas.
Get Self-Storage Marketing Help
The self-storage industry has a lot of lucrative potential. But investing in self-storage can be difficult. Some creative marketing ideas, some grit, and a little seed money can go a long way toward success. But if you really want to succeed, you might need help.
We offer a slew of self-storage marketing and investing products designed to help you not only get started on the right foot but to find great success in the field. Check out what we offer and how we can help you today.