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Self Storage in 2024: The Halfway Retrospective

July 1, 2024

As we hit the halfway point of 2024, the self storage industry continues to evolve, driven by technological advancements, changing consumer behaviors, and economic dynamics. This rapidly growing sector is set to embrace new trends that will not only transform how businesses operate but also how customers interact with self storage solutions. Here’s what to watch for in the rest of this year.

1. Increased Adoption of Smart Technology

Next-Level Security and Accessibility

Smart technology is revolutionizing self storage facilities, offering enhanced security features like biometric access, digital surveillance, and real-time alerts. Expect these technologies to become standard, providing customers with peace of mind and making facilities more attractive and competitive.

IoT-Enabled Units

The Internet of Things (IoT) is making it easier for customers and facility owners to monitor storage conditions. Sensors in storage units can track temperature, humidity, and even unauthorized access, with data accessible via mobile apps. This trend not only improves the customer experience but also helps in the preventive maintenance of the facilities.

2. Eco-Friendly and Sustainable Practices

Green Buildings Gain Ground

Sustainability is becoming a priority for consumers and businesses alike. In 2024, more self storage facilities adopted eco-friendly practices, including solar panels, energy-efficient lighting, and green building materials. These initiatives not only reduce the carbon footprint but also appeal to environmentally conscious customers.

Recycling and Waste Reduction Programs

Facilities will increasingly implement recycling programs and initiatives aimed at reducing waste, including offering reusable moving supplies and partnering with local recycling services. These efforts reinforce the industry’s commitment to sustainability.

3. Customized and Flexible Storage Solutions

Varied Unit Sizes and Types

As the needs of storage customers become more diverse, facilities will offer a wider range of unit sizes and types, including climate-controlled options for sensitive items, and larger spaces for RVs and boats. This flexibility caters to a broader customer base, from urban dwellers with limited space to businesses requiring large-scale storage solutions.

On-Demand and Portable Storage

On-demand and portable storage solutions will continue to rise in popularity. These services offer customers the convenience of having storage units delivered to their location, filled at their leisure, and either kept on-site or stored at a facility. This trend reflects the growing demand for flexible and convenient storage options.

4. Enhanced Digital Customer Experiences

Online Platforms and Mobile Apps

The customer journey is becoming increasingly digital. For the rest of 2024, expect to see more self storage businesses enhance their online platforms and mobile apps, offering features like virtual tours, online reservations, digital contracts, and automatic billing. These digital tools make it easier for customers to find, rent, and manage their storage units, improving the overall customer experience.

AI and Chatbots for Customer Service

Artificial intelligence (AI) and chatbots will play a more significant role in customer service within the self storage industry. These technologies can provide instant responses to customer inquiries, assist with bookings, and offer personalized recommendations, streamlining the customer service process and freeing up staff to focus on other tasks.

5. Market Expansion and Diversification

Untapped and Niche Markets

The self storage market will continue to expand into untapped and niche areas, including under-served urban neighborhoods and specialized storage solutions for unique items like wine collections or art. This diversification allows businesses to capture new customer segments and meet specific storage needs.


The year 2024 has been an exciting one for the self storage industry, with trends focusing on technology, sustainability, customization, digital experiences, and market expansion. These developments are set to offer numerous opportunities for self storage businesses to innovate and grow, while also enhancing the services and convenience offered to customers. As the industry continues to adapt and evolve, staying ahead of these trends will be key to success in the ever-competitive self storage market.