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Why Self Storage Is a Wise Investment Choice in This Economic Environment

June 28, 2024

In the diverse world of real estate investment, self storage facilities stand out as a uniquely attractive option for investors looking to diversify their portfolios. With consistent demand, relatively low overhead costs, and robust returns, self storage has proven to be resilient even in fluctuating economic climates. Here's a deeper dive into why investing in self storage units could be a smart financial move.

1. Recession Resilience

One of the most compelling reasons to invest in self storage units is their proven resilience during economic downturns. Unlike other real estate sectors that may struggle during tough economic times, the demand for self storage often remains stable or even increases. This is due to various factors, including downsizing, relocation, or the need for temporary storage solutions during uncertain periods. The self storage industry's performance during recent recessions underscores its stability and resilience, making it an attractive option for investors seeking lower-risk investments.

2. Consistent Demand

The demand for self storage units is driven by various enduring factors, including urbanization, downsizing trends, and the increasing consumer culture that leads to the accumulation of belongings. Additionally, small businesses frequently utilize self storage units for inventory or equipment storage, contributing to steady demand across different market segments. This consistent need for storage space ensures a stable revenue stream for investors.

3. High Return on Investment

self storage units often boast higher average returns compared to other real estate investments. With the right location, management, and marketing, self storage facilities can yield significant profits. The industry's average return on investment is compelling, with historical data showing robust annual returns. These high potential returns, coupled with the sector's stability, make self storage an attractive option for both new and seasoned investors.

4. Scalability

For investors looking to start small and expand over time, self storage offers excellent scalability. One can begin with a single facility and grow their investment portfolio as they become more familiar with the industry and market conditions. This scalability is particularly appealing for investors who wish to gradually increase their investment stake without the need for substantial upfront capital.

5. Operational Flexibility

self storage units offer operational flexibility that is less common in other real estate sectors. Many aspects of running a self storage facility, such as leasing processes and payment collections, can be automated, reducing the need for extensive staffing. Additionally, the operational model allows for adjustments to rental rates based on demand, enabling owners to maximize income during peak periods.

6. Diversification

Investing in self storage units provides an excellent opportunity for portfolio diversification. Real estate is already a great way to diversify an investment portfolio away from stocks and bonds, and within real estate, self storage offers a unique investment profile with its distinct market drivers and resilience. This diversification can help reduce overall investment risk and provide a more stable income.

7. Learning and Growth Opportunities

For those new to real estate investment, self storage can be a relatively straightforward entry point. The industry offers numerous learning resources, conferences, and networking opportunities, allowing investors to quickly get up to speed on best practices and trends. This supportive environment can significantly enhance an investor's ability to successfully manage and grow their self storage investment.


Self storage represents a compelling investment opportunity, combining the stability and resilience of real estate with unique advantages such as high returns, consistent demand, and operational flexibility. Whether you're looking to diversify your portfolio, seeking a recession-resistant investment, or interested in an asset class with scalability, self storage offers a promising avenue for growth and profitability. As with any investment, success in self storage requires diligence, research, and a commitment to understanding the market, but for those willing to take the plunge, the rewards can be substantial.